This example highlights packaging projects I have contributed to at Vetnique®, showcasing a blend of both classic and contemporary design approaches. Each sub-brand within our pet wellness product line is crafted to maintain a distinct identity, thoughtfully addressing specific needs and preferences to ensure clear communication and strong connection with diverse customer segments. At the same time, all sub-brands align cohesively under the overarching Vetnique® brand, sharing consistent design elements, messaging, and quality standards. This careful balance between individuality and unity strengthens the overall brand presence and reinforces trust across the entire pet wellness collection.
Art directed and designed BOLTS™, a skateboarding-inspired tabletop card game. Developed a vibrant visual identity, including the logo, packaging, and over 60 custom illustrated cards that seamlessly integrate street culture with gameplay functionality. Crafted compact, durable packaging featuring bold graphics, and designed clear, dynamic cards to ensure easy readability. Worked closely with the founders to maintain cohesive storytelling and delivered comprehensive brand guidelines to support future content and marketing campaigns.
I contributed to packaging design projects for Wilton and Ford Gum, collaborating closely with major licenses including Disney, Nickelodeon, and Warner Brothers. My work involved integrating brand guidelines and character elements to create visually appealing, market-ready packaging that aligned with each company's standards and captured the essence of these iconic franchises.